Saturday 10th October

Book2book Home Book Trade News Trade Announcements Bestseller Lists About

Backlists To The Future

Posted at 7:57AM Tuesday 19 Jun 2012

In an industry often focused on the frontlist, it is important to recognize that one of the great benefits of the rise of digital publishing is the ability to give the backlist a vibrant new life. No longer do we have to wait for consumers to discover books sitting on a store shelf—we can use technology to connect readers directly to our authors.


No comments yet

Post a comment

Sorry, you need to be logged in to your user account in order to post a comment - please log in and try again, or if you don't have an account sign up now - it's free! Once you're logged in you can choose how - or if - you want to be identified with your posting.

Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more

Search the news archive:

More Feature Items

Everything You Need To Know About Svetlana Alexievich, Winner Of The Nobel Prize In Literature

The Belarusian journalist and author has explored conflict and its aftermath for more than 30 years

How Super Thursday Helped Publishers Turn Over A New Leaf

How publicist's lament over one day's glut of titles has become a PR triumph for the industry

How The Bookworm Chain Is Helping Shape China's Literary Scene

From humble origins Bookworm has grown to three stores and a big online presence

Too Many Books? What 'Super Thursday' Tells Us About Publishing

The age of the book is, in fact, a 500-year blip

Explode Format & Promote Discoverability

The digital revolution invaded the research space earlier and more quickly than other areas of publishing

Account Sign-In

Most Popular Stories

  1. Super Thursday: Opening The Books On Christmas Sales
  2. Foyles Opens New 'Digital' Bookstore in Birmingham
  3. Books Are My Bag Campaign Launches For 2015
  4. Award-winning Picador author Stuart Evers commissioned to write stories for internationally-Acclaimed band Daughter
  5. Apple Joins Hogwarts As Enhanced Harry Potter Ebooks Land On The iBookstore
  6. Too Many Books? What 'Super Thursday' Tells Us About Publishing
  7. Disney To Launch New Imprint Called Freeform
  8. Frankfurt Book Fair 2015: Screenwriter's Debut Fetches Seven Figures
  9. Unison Calls On Lambeth Council To Rethink Gym Libraries
  10. Amazon May Be Planning A Brick-and-mortar Bookstore In A Seattle Mall