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Backlists To The Future

Posted at 7:57AM Tuesday 19 Jun 2012

In an industry often focused on the frontlist, it is important to recognize that one of the great benefits of the rise of digital publishing is the ability to give the backlist a vibrant new life. No longer do we have to wait for consumers to discover books sitting on a store shelf—we can use technology to connect readers directly to our authors.

digitalbookworld.com

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