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Friday 12th March |
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Waterstone's goes national with Staff PicksPosted at 8:38AM Friday 19 Mar 2004 Waterstone's is using its own booksellers in a two-month, three-for-two campaign that takes the idea of Staff Picks and puts it on the national stage. The chain is promoting 150 of the favourite books of its 3,500 branch staff, and using images of five of its booksellers on in-store posters and leaflets. The endorsements of these five booksellers are also being used in national advertising.
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