book2book

  booktrade.info

Search Booktrade.info:  


Wednesday 25th May

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

Rethinking Book Marketing And Its Organization In The Big Houses

Posted at 8:37AM Tuesday 18 Dec 2012

Here's a modest proposal about how marketers at big publishers should be organized.

By audience segment, or, to use my own favored terminology, by vertical.

Marketing demands it and entirely new business opportunities — beyond publishing — can arise from it.

idealog.com

Comments

No comments yet

Post a comment

Sorry, you need to be logged in to your Booktrade.info user account in order to post a comment - please log in and try again, or if you don't have an account sign up now - it's free! Once you're logged in you can choose how - or if - you want to be identified with your posting.




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Feature Items

European & International Booksellers Federation Welcomes Commission's Draft Regulation On Geo-Blocking
www.europeanbooksellers.eu

Laws of Member States will be applied with respect to sales of books

Copyright: What Every Author Needs To Know
www.bookworks.com

Tens of thousands of writers sign away their copyright without knowing it

Getting a book noticed: 4 tips from the UK's bestselling indie author
bookmachine.org

Top tips for promoting a title from Rachel Abbott, the UK's bestselling independent author

Success Of 'Neapolitan Novels' Stranger Than Fiction
www.bostonglobe.com

The popularity of the pseudonymous Elena Ferrante's Neapolitan series of four novels, which trace the lifelong friendship of two impoverished Italian girls, has surged to unlikely bestseller status

The Author's Guide To Book Marketing
www.digitalbookworld.com

A world filled with hollow buzzwords, misleading get-rich-quick strategies, and heaping doses of snake oil

Account Sign-In

Most Popular Stories

  1. Family of Swallows and Amazons Titty 'furious' as BBC film changes her to Tatty
  2. Peter Pomerantsev Wins 2016 Ondaatje Prize
  3. Enid Blyton's Famous Five Spoof Books To Be Published
  4. Jacaranda Books Acquires US Bestselling Author Bernice McFadden
  5. Daughter Of Missing Hong Kong Bookseller Appeals For US Help
  6. The Children's Books Simon Cowell Needs To Read
  7. Paul Murray And Hannah Rothschild Win Wodehouse Prize For Comic Fiction
  8. Stephen Fry Supports Library Poster Campaign
  9. Increase In Children Reading For Pleasure Following Chatterbooks In Schools Project: New Statistics
  10. Gillian Anderson Throws Hat Into The Ring To Be Next 007