Feature Items - Rethinking Book Marketing And Its Organization In The Big Houses

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Saturday 18th May

Rethinking Book Marketing And Its Organization In The Big Houses

Posted at 8:37AM Tuesday 18 Dec 2012

Here's a modest proposal about how marketers at big publishers should be organized.

By audience segment, or, to use my own favored terminology, by vertical.

Marketing demands it and entirely new business opportunities — beyond publishing — can arise from it.

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