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Amazon Is Ripe For Disruption

Posted at 5:22PM Tuesday 18 Dec 2012

Amazon has created its dominant position by providing customers with what they want: (almost) any book, at a ridiculously low price, delivered rapidly. The deep discounting that Amazon is able to support attracts buyers who sense a bargain and is often quoted as the reason, along with the Kindle, that it dominates the book e-tailing market. However Amazon has problems and they are not trivial.



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