book2book

  booktrade.info

Search Booktrade.info:  


Friday 22nd May

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

Ebooks Can Unify the Backlist for Prominent Authors

Posted at 8:36AM Wednesday 19 Dec 2012

Unifying the author's backlist for ebook publication is a difficult licensing task.

If successful, a unified ebook program achieves a number of objectives:

All of the author's backlist titles are available in an ebook collection, ideally for worldwide English language rights.

The titles have a uniform digital list price.

The jackets can have a "template," so that the branding of the author is consistent throughout.

Merchandising on sites and through social media can fully leverage an ebook collection, as opposed to merchandising title by title, across multiple publishers' platforms.

The success of the ebook collection drives print sales, particularly on Amazon and bn.com.

Digital Book World

Comments

No comments yet

Post a comment

Sorry, you need to be logged in to your Booktrade.info user account in order to post a comment - please log in and try again, or if you don't have an account sign up now - it's free! Once you're logged in you can choose how - or if - you want to be identified with your posting.




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Feature Items

UK Publishing Is 'In A Good Place,' Says PA CEO
publishingperspectives.com

Challenges remain

Kim Kardashian Is Not Unstoppable
www.salon.com

How to beat flawless TV celebs in the book sales game

What Was On Osama Bin Laden's Bookshelf?
www.bbc.co.uk

Fan of 9/11 conspiracy theories

Simon Pegg: Adults' Obsession With Science Fiction Causing Society To Become Infantilised
www.independent.co.uk

'Now we're really not thinking about anything, other than the fact that the Hulk just had a fight with a robot'

Thessaloniki Book Fair: A Little Miracle With An Uncertain Future
publishingperspectives.com

400 exhibitors, a rich and varied program of 280 events spread over four days and a large attendance

Why Hong Kong Is Clamping Down On Creative Writing
www.theguardian.com

The decision to close City University's MFA programme is plainly intended to limit free expression – showing just how vital it is

Account Sign-In

Most Popular Stories

  1. WHSmith No Longer Worst On The High Street
  2. Penguin Random House UK Extends Relationship With BBC Worldwide
  3. Joan Hessayon Award Winner Brigid Coady Triumphs With Debut Novel No One Wants To Be Miss Haversham
  4. Random House Acquires 'Good Wife' Picture Book
  5. Publishing Technology To Book Further Loss For 2014
  6. JK Rowling Vindicated Over Daily Mail's False Claims, High Court Told
  7. Jose Mourinho To Publish Picture Book
  8. Ebury Press Are Delighted To Announce The Acquisition Of 'Made' By Millie Mackintosh
  9. HarperCollins snaps up publishing rights to Twirlywoos
  10. Bill Gates Posts His Summer 2015 Reading List