Friday 28th October

Book2book Home Book Trade News Trade Announcements Bestseller Lists About

Ebooks Can Unify the Backlist for Prominent Authors

Posted at 8:36AM Wednesday 19 Dec 2012

Unifying the author's backlist for ebook publication is a difficult licensing task.

If successful, a unified ebook program achieves a number of objectives:

All of the author's backlist titles are available in an ebook collection, ideally for worldwide English language rights.

The titles have a uniform digital list price.

The jackets can have a "template," so that the branding of the author is consistent throughout.

Merchandising on sites and through social media can fully leverage an ebook collection, as opposed to merchandising title by title, across multiple publishers' platforms.

The success of the ebook collection drives print sales, particularly on Amazon and

Digital Book World


No comments yet

Post a comment

Sorry, you need to be logged in to your user account in order to post a comment - please log in and try again, or if you don't have an account sign up now - it's free! Once you're logged in you can choose how - or if - you want to be identified with your posting.

Search the news archive:

More Feature Items

Book Marketing Through Youtube

Why YouTube is a powerful, untapped resource for book marketing

Crime Fiction Is Finally Getting The Critical Respect It Deserves

Could a crime novel triumph for the second year in a row at the Man Booker Prize?

The Rise Of The Small Press On The Man Booker Shortlist

Could a Two-Person Press from Glasgow Win One of the Biggest Prizes in Literature?

Taking Book Search And Discovery To The Next Level

How are you helping consumers find the perfect book for their needs or interests?

Is Social Media Toxic To Writing?

What happens when a debut author won't join social media?

Book Descriptions That Sell!

Your book description is only as good as its opening line

Account Sign-In

Most Popular Stories

  1. Carole Blake Dies
  2. F+W Media International launches trend-led SewandSo imprint
  3. Waterstone's 'Will Not Stock' Controversial Book On Hillsborough
  4. David Cameron Cashes In With £800,000 Deal For His Memoirs
  5. Vlogger Zoella boosts sales at WH Smith as it launches £50m share buyback
  6. JK Rowling plans five Fantastic Beasts films
  7. Pearson Shares Tumble 10% As Sales Slide
  8. Book Marketing Through Youtube
  9. Charming book on the umbrella by the Head of Promotions at Foyles goes to Melville House UK
  10. How To Succeed In The Book Business The Trump Way