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Vertical Publishing. Take It To The People.

Posted at 9:40PM Monday 11 Feb 2013

It's unlikely at this point that a traditional publisher (or group of publishers) is going to invent a retail platform that will rival Amazon or iTunes. Which doesn't mean that it's time to shrug our shoulders and carry on down the road our industry is on at the moment. There are still plenty of opportunities for publishers to engage with their customers and allow their businesses to evolve if they begin to make some sensible strategic decisions.

Futurebook

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