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Editorial Expertise Leads To Consistent Branding Within Niche CommunitiesPosted at 11:20AM Friday 22 Feb 2013 Sara Domville, President at F+W Media, Inc., describes what her company does successfully as creating "niche communities for passionate enthusiasts." Their approach, she explains, is "all about communities and the consistent branding within the community. You won't see F+W everywhere." What's prominent and promoted instead of the name of the corporate umbrella is the name of the specific channel (e.g. Writer's Digest or Family Tree).
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