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Wednesday 10th February

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French Women Use Colouring Books To Help Relieve Stress And Anxiety

Posted at 6:33AM Wednesday 04 Jun 2014

Usually associated with play-schools and toy boxes, colouring books have a found a new fan-base in France, where women have taken up colouring to help ease their stress and anxiety.

The trend is thanks to a clever marketing ploy used by publishers, which means more of the books are bought in France – mainly by women - than in any other nation in the world.

Independent

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